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perhaps a good example of misguided marketing from the 70s: i inherited this pamphlet from my parents when they gave me their 1960 portable bar. it looks like it was an insert in a magazine.
i display this prominently in my house coz it makes me warm and fuzzy in an abba-esque way, and also coz the notion of making all these drinks with soco kind of makes me gag. in an abba-esque way.
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hot buttered comfort... eww...
the entire set at higher resolution can be found
here.
4 Comments:
Brilliant. Perhaps the most 70s thing I have ever seen. If only they were using a fondue set instead of a mini hibachi.
Hey man, what's your sign? I haven't heard that for a long time!
Fun! BTW: I've always wondered if hot buttered rum was actually buttered. Now I know! Probably not as disgusting as it seems to us. Yes I know SoCo isn't rum, but any liquor with a fat in it, not just rum, sounds odd. A Deep South thing?
I love that mixology book.
martiki: i BOH-lieve you are correct...
dd: i was on a 70's/astrology kick in the 90's... i got better...
john: hot buttered rum is the shiznit in the winter. bertha's mussels mixes a great one (in the winter of course)
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